Ink Tank: copywriting psychology

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5 recent posts that made me think, laugh and/or snort out my flat white
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Sue Moore
Pilgrimage power and brand messaging
A strategic marketer's guide to reaching midlife women
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Sue Moore
Quick Recipe: your Tech Home Page
Five deliberately simple steps to write your website.
Brands, midlife & marketing
Cynicism is advised
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Sue Moore
Clichés & stereotypes in EdTech messaging
Please refrain from being "the future of" anything (and remember that women buy tech too)
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Sue Moore
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Marketing to Gen X Women: Knowledge Vault
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Is your neck ageing faster than your face?
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Your About Page, part 1
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The numbers don't add up
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Bring back slow media
Print is making a comeback, and I'm here for it.
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Sue Moore
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Marketing to Gen X Women: Knowledge Vault
Short and sweet-ish. I’ve been talking about it for a while, but it’s finally here: my ultimate resource for marketers, copywriters and brands hoping to…
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Sue Moore
4
The numbers don't add up
Marketing & midlife women: a story in statistics
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2
Because you're worth it
Copywriting for midlife women
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2
Is your neck ageing faster than your face?
Pain-point copywriting & midlife women
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Marketing to 'midlife women'
Hey, what did you call me?
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Sue Moore
Summer Greatest Hits
If you missed any psy-copy® this summer, here's a round-up
Ink Tank: copywriting psychology
Ink Tank: copywriting psychology
From sigh-copy to psy-copy® by Sue Moore. Where brain meets words.
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Ink Tank: copywriting psychology

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