Meet Catherine Ann Reid
Midlife women are in their Own Business Era: 25 for 25
For so many reasons, midlife women are in their Own Business Era.
I’m lucky to know many women who’ve left corporate culture, and are now building and scaling their own thing. Trademarking their IP, working solo or employing and contracting others.
During December, I’m publishing an alternative advent calendar featuring midlife women who’ve decided to be the boss of their own careers.
This series of posts, 25 for 25, features midlife women on the rise. Behind door three on my alternative advent calendar is startup founder, Catherine Ann Reid.
Catherine Ann Reid: startup founder
Catherine Ann is the founder of doqit, an app that gives people a single place to manage their day-to-day life admin.
Going through a divorce and her daughter’s medical diagnosis (she has complex additional needs), Catherine Ann found herself overwhelmed with admin - mislaid insurance policies, late payments, forgotten MOT.
"I felt as though I was literally drowning in my household paperwork. Bills, tax return, pensions and Chloe's mountain of medical and educational reports, appointment and correspondence. The mental load was overwhelming.”
When she couldn't find anything to help, and discovered she wasn't alone, Catherine Ann knew someone would crack the problem. Which made her think - why not me?
“Someone would crack the problem. Why not me?”
Catherine Ann Reid, Founder of doqit
Her mission is to empower individuals to manage their life admin effortlessly, reduce the mental load, save time and stop leaking money each month unnecessarily.
2025 is for …
More of the good stuff!
Catherine Ann is enjoying an exciting end to 2024, as she was recently featured in the #YouveGotWhatItTakes Female Founders Rise campaign.
And doqit goes live on the App Store in December. Next in the plan is to add machine learning, to make life admin management even easier for users.
Inspiration & motivation comes from …
Catherine Ann’s daughter is always her inspiration - she wrote about Chloe here.
Pivotal moments for Catherine Ann include meeting many incredible female founders on her journey and the generosity of spirit they showed.
Catherine Ann’s advice for her younger self
“I'd say just effing do it. Stop worrying about what people think. There's only one person you need to impress and that's yourself.”
“Just effing do it. Stop worrying about what people think. There's only one person you need to impress and that's yourself.”
Catherine Ann Reid
Like what you hear? Then connect with Catherine Ann Reid here
Just arrived at Ink Tank? I’m Sue Moore, Messaging Strategist and Copywriter. I share smart stuff for writers and hot takes on midlife messaging.