Meet Janine Coombes
Midlife women are in their Own Business Era: 25 for 25
For so many reasons, midlife women are in their Own Business Era.
I’m lucky to know many women who’ve left corporate culture, and are now building and scaling their own thing. Trademarking their IP, working solo or employing and contracting others.
During December, I’m publishing an alternative advent calendar featuring women who’ve decided to be the boss of their own careers.
This series, 25 for 25, features midlife women on the rise. Behind door two on my alternative advent calendar is Janine Coombes, marketing coach and soon-to-be-published author.
Janine Coombes: marketing coach & soon-to-be-published author
When I interviewed Janine Coombes back in November, the steam was rising from her keyboard, as she was right in the middle of writing a book. An actual book. The Easy Yes will be hot off the press in March 2025. It’s going to be a great read for Janine’s favourite clients - “coach-shaped-people” who want to make more sales without the sleaze. Who doesn’t want to earn more without slogging their guts out or selling their soul to the marketing bros?
Janine credits getting a coach in her 40s with a massive shift in her outlook.
“I feel like I’ve got back to the me I was in primary school. When I felt like I could take on the world and being me was just the best thing ever! Being coached was the road back to being me again.”
That’s why she now dedicates her services to coaches, convinced that the more clients she can help them work with, the better the world will be.
Janine’s a marketing coach herself and an expert at offer positioning. In other words, she can help whip your sizzling hot offer into shape. She’s worked with big brands like EE, Orange and Europcar, has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.
2025 is for …
The book of course. Join the waitlist for Janine’s book The Easy Yes here and get all the Janine-shaped sales goodness in the build-up to the launch. Also enjoy a sneak preview of the cover-in-progress - who else loves that starry eyed emoji?
Like what you hear? Then connect with Janine Coombes
Just arrived at Ink Tank? I’m Sue Moore, Messaging Strategist and Copywriter. I share smart stuff for writers and hot takes on midlife messaging.
Loving this series Sue. I found myself saying (to my Morning Pages) that 2025 is about giving more to my business so excited for the year ahead (as I crawl there;)) xo