Your About page, part 4

How to repurpose your About Page for maximum value

Now that you’ve written and reviewed your About Page, you want to get the most value possible from the work you’ve done.

Here’s how you can repurpose your About Page content in other places.

If you missed my other posts on writing your About Page, just click here.

You’ve hit the jackpot by writing a great About Page, because now you can use it to refresh all kinds of other content, saving you hours of thinking time.

Here’s a list of suggestions -

• Social media bios

• Pitch deck

• Podcast pitch

• Media pack

• Meeting intros/elevator pitch

• Video script - summarise your About Page and post it on social media

• Highlight reels on social media

• Copy, paste and tweak for your email Welcome sequence

• Use it as a Welcome message and direct new subscribers to it 

• Summarise it for cold-pitching messages

Make a list of three ways you can repurpose your About Page right now. 

Choose the most urgent or useful. Then take 30 minutes to repurpose it.

This post is bonus content from my fillable workbook on how to write, revise and repurpose your About Page. You can definitely get started using my Substack posts. If you want all the prompts and tips, check out my detailed About Page workbook. 

The workbook shows you how to create an About Page that focuses as much on your buyers as it does on you. If you follow every step, by the time you’ve finished, you’ll have an About Page you’ll feel happy to share (and use for other content).

Work with me

I’m Out Of Office for one-to-one client work during August, but if you can’t wait to take the first step, choose one of these two options -

1. Write your own About Page quickly and easily using my workbook.

2. Check out how you can create an interactive showcase of your work, professionally designed and written, for a recession-friendly price.