From sigh-copy to psy-copy®: number anchors

THIS TIP: Number Anchoring

Paid subscribers to Ink Tank get a weekly-ish actionable tip for their marketing using copy psychology.

Reading time: no more than 2 mins.

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In each paid post, you get a one-line summary and takeaway for each tip, a list suggesting where you could apply it, plus ideas for how to optimise and test your copy using the tip.

Number Anchoring

What is it?

Number Anchoring means we rely on the initial piece of information (the "anchor" - in this case a number) when making decisions. Most often seen in Price Anchoring.