From sigh-copy to psy-copy®: authority bias

Your move: authority figures in copy

Paid subscribers to Ink Tank get a weekly-ish actionable tip for their marketing using copy psychology.

Reading time: no more than 2 mins.

Action time: do it today.

In each paid post, you get a one-line summary and takeaway for each tip, a list of where you could apply it, plus suggestions for how to optimise and test your copy using the tip.

Authority bias

What is it?

We tend to trust and depend more on the opinion of an authority figure.

Key takeaway

Endorsements from authority figures make your business more credible and trustworthy.

Apply it here