Best in season: recommendations
Sue suggests shoo-ins
What’s hot right now? Or maybe lukewarm, although I try to keep up.
Some nearly-the-weekend, writing themed recommendations for you. These get the Ink Tank warrant.
Watching
I saw Wicked Little Letters at the cinema. The location looks a bit like an ‘80s Hovis ad (that’s a compliment) and Olivia Coleman is wonderful as usual. Great cast of women, including Gemma Jones (Sense & Sensibility) and Eileen Atkins (The Crown & Gosford Park). The plot: Edith (Coleman) receives expletive-filled handwritten letters, but who’s writing them? A who-f***ing-dunnit without car chases, all about the power of words. ⭐️⭐️⭐️⭐️
Relishing
My new art from Print Sisters. Always a risk ordering sight-unseen, but this did not disappoint. Incorporates some stylish vintage handwriting.
🌷🌷🌷🌷🌷
I’ve just realised they’ve got the same print in a blanket. Sigh. I like how it’s levitating here.
I bought some eco cleaning products (contain your excitement) from Homethings and got this delightfully simple confirmation email in return. Funny how retro marketing now stands out, after years of glossy newsletters. I see it and I like it. Newsletter nostalgia. Can we agree on newstalgia, although it sounds like a painkiller? The products are good too by the way, although it’s hard to get excited about cleaning.
🧹 🧹 🧹 🧹
Taking notes
B2B and fear
Does B2B messaging and web copy actually speak to the fear-based emotional needs of buyers? Read more at The Marketing Meetup, including why Unlocking ease faster (yawn) could be the header of just about any B2B homepage (and what to do about it). I wrote it. Cheeky.
Website work
This chunky guide to running the ultimate website workshop by Canny Creative is pretty comprehensive.
Words on YouTube
I think copywriter Laura Belgray’s YouTube channel is new (or has been revamped). Either way, recommend.
How to talk about your work
Self-promotion for the mortified by Katherine May.
I’m Sue Moore, B2B Copywriter and Psy-copy® Strategist. I fix words using copy psychology, so you can engage and persuade buyers human-to-human.
🌷 Ready to work on your words?
I create brand voice, messaging and web copy, as well as deep content like white papers. Right now, you can test the waters with a VIP Day.
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A streamlined way to get your project up-and-working quickly. You get psychology-driven, publish-ready words, written by an expert, so you can go ahead and sell your stuff. Find out how.