From sigh-copy to psy-copy®: centre stage
THIS TIP: The Centre Stage Effect
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The Centre Stage Effect
What is it?
The Centre Stage Effect is our tendency to favour items (or people) placed in the middle of a selection.
Key takeaway
Important things belong in the middle. Just think of group photographs - don’t we always shuffle the birthday girl (or whoever) into the middle?
Apply it here
Service pages/pricing copy
People in your brand images
Product listings
Menus
Comparison charts
Optimise copy like this
Try & test these options -
Put your most profitable service/product in the middle of a selection.
Use visual elements to draw more attention to your central item - colour, bolder fonts.
Place your most persuasive testimonial in the middle of your social proof section.
Make the central option obvious and symmetrical by including an odd number of items.
If you have images of people alongside your copy, direct their gaze towards the central item.
I’m Sue Moore, B2B Copywriter and Psy-copy® Strategist. I fix words using copy psychology, so you can engage and persuade buyers human-to-human.
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