From sigh-copy to psy-copy®: confirmation bias

Your move: yeah, we knew that already

Paid subscribers to Ink Tank get a weekly-ish actionable tip for their marketing using copy psychology.

Reading time: no more than 2 mins.

Action time: do it today.

In each paid post, you get a one-line summary and takeaway for each tip, a list of where you could apply it, plus suggestions for how to optimise and test your copy using the tip.

Confirmation bias

What is it?

We tend to notice, interpret and remember information that backs up our existing values or beliefs.

Key takeaway

Careful research into the existing opinions of ideal buyers helps with effective word choice.

Apply it here