The only 4 reasons I open an email
Subject lines that make me open
Four emotional triggers to open an email, based on an eyebrow-raiser subject line -
Curiosity
Ambition
Necessity
Validation
Here’s a few that got me clicking recently. I’ve included links where appropriate.
Surprise me! Curiosity
I am seriously overthinking this
If they can see us, they can fleece us
Why dumb ideas capture smart and successful people
The internet is very concerned about my knees
Is your neck ageing faster than your face? (sorry, that’s mine!)
Eat the rich, steal their skin?
5 things I wish my younger self knew
Make my life/work better: ambition
A reader just pledged £6 to subscribe to Ink Tank: copywriting psychology
Get 8% on your savings
Help me take action: necessity
How Instagram creators are bringing their followers to Substack
Your Learner Driver insurance policy has expired
Your order is ready to collect
Your flight time has been changed
Don’t forget your money-off coupon
I knew it! Validation
After Menopause, Killer Whale Moms Become Pod Leaders
The benefit of watching lectures at 2x speed
Got any other good triggers to open?
Do they fall into these 4 categories? Or something else?
I’m Sue Moore, B2B Copywriter and Psy-copy® Strategist. I fix words using copy psychology, so you can engage and persuade buyers human-to-human.
Message Sue Moore
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