Incoming: directory of midlife women business owners

Want to be in it?

Midlife women business owners, this directory is for you

"Overlooked" is an inadequate descriptor for midlife women - a cohort wielding massive spending power.

Businesses desperate to court this demographic should've cottoned on by now that their best shot at success lies in working with consultants who've actually lived through the magnificent chaos of midlife womanhood.

Be part of a movement elevating midlife women in business

The entrepreneurs in the directory I'm putting together right now have spent decades accumulating the sort of insight you simply can't glean from focus groups or spreadsheets. They've navigated the same life transitions as potential buyers, juggled the same impossible number of balls and understand in their bones why buyers are simultaneously considering both adventure travel packages for themselves and student bank accounts for their offspring.

Brands hoping to capture this cohort’s attention (and wallet) could do worse than partnering with someone who actually speaks their language.

Are you a midlife woman business owner, founder or consultant?

Want to be included in my directory? There’s no charge. Just email me at inktank@substack.com for the submission form.