From sigh-copy to psy-copy®: Loss aversion

Losses V gains

Paid subscribers to Ink Tank get a weekly-ish actionable tip for their marketing using copy psychology.

Reading time: no more than 2 mins.

Action time: do it today.

In each paid post, you get a one-line summary and takeaway for each tip, a list of where you could apply it, plus suggestions for how to optimise and test your copy using the tip.

Loss aversion

What is it?

The fear of loss is often stronger (and more motivating) than the prospect of gain.

Key takeaway

Words that emphasise potential losses can be more motivating and persuasive than words that highlight potential gains. Use responsibly!

Apply it here