Marketing to Gen X Women: Knowledge Vault

Short and sweet-ish.

I’ve been talking about it for a while, but it’s finally here: my ultimate resource for marketers, copywriters and brands hoping to reach midlife women.

My Knowledge Vault lists articles, organisations, books, podcasts, Substacks and other useful resources around the topic of marketing to Gen X women. Here’s a glimpse inside.

I’ve tagged all the articles by topic, so you can narrow down your reading list to the most relevant info. Article tags include advertising, branding, recruitment, inclusion, language, guidelines, trends and stats.

It’s a working document, so please feel free to tell me about other resources relevant to marketing to Gen X women. I’ll add them to my Vault.

Get access to my Knowledge Vault here. It’s totally free and you don’t need to sign up.

Just one small request - if this helps you and you want to say thanks, please share my work with someone else. You can share my Substack newsletter by clicking the button below.

Thanks in advance.

Here that Knowledge Vault again - just click below to get your hands on it right now.