Meet Emma Thomas: from redundancy to reinvention
Midlife women are in their Own Business Era
Corporate culture had its chance (and frankly, blew it). Now midlife women are writing their own business script – building empires from kitchen tables, trademarking brilliant ideas they've been sitting on for years and scaling businesses that actually work on their terms.
Here on Substack, I regularly shine a spotlight on women who decided that being employee-of-the-month wasn't nearly as interesting as being CEO-of-their-own-story. No glossy brochure versions here – just short stories of midlife women doing business differently.
For so many reasons, midlife women are in their Own Business Era.
Emma Thomas’ plot twist: from redundancy to reinvention
When corporate life decided Emma was surplus to requirements, it accidentally released a force of nature. Sure, it broke her for a while (because redundancy is like that) – but then something interesting happened. She picked up the pieces and rearranged them into something much better.
Now Emma's turning the midlife collision into a midlife mission. She educates companies about menopause in the workplace (about time too). When she's not working with organisations, she's coaching women one-to-one through their own career paths – whether that's managing hormonal hurricanes or telling imposter syndrome to take a hike.
What keeps her going? The community of women who champion each other instead of competing. These aren't your typical networking connections – they're Emma’s "I've-got-your-back" allies.
2025 is for …
Building on the success of Emma’s in-person menopause support groups in Oxford, and running group coaching sessions on managing menopause symptoms and creating a healthy, happy second chapter of life.
Inspiration & motivation comes from …
“I love those aha moments where people get great insights from working one-to-one, or getting feedback from our corporate sessions when attendees tell us we have made a difference for them - sometimes I get quite emotional reading those.”
Emma’s advice for her younger self
“I would tell younger me to stop waiting for other people to come along and push my career forward - to take change, to toot my own horn, and to get visible!”
Like what you hear? Then connect with Emma Thomas here
Managing the Menopause Website
Just arrived at Ink Tank? I’m Sue Moore, Midlife Messaging Strategist and Copywriter. I share smart stuff for writers and the latest on midlife messaging.
I help midlife women talk about their business and position their skills so that other people want to buy them. I do it with positioning, messaging strategy and copywriting - web copy, sales pages, email marketing. And I work with midlife women because I'm convinced we should take over the world and all would be well. Only half-joking 😂