From sigh-copy to psy-copy®: naming ideas
THIS TIP: Give your big ideas a name
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Reading time: no more than 2 mins.
Action time: do it today.
In each paid post, you get a one-line summary and takeaway for each tip, a list of where you could apply it, plus suggestions for how to optimise and test your copy using the tip.
Your big ideas deserve a name
What is it?
Naming a concept or idea (eg The ___ Effect) makes it more memorable and persuasive by creating a sense of importance and uniqueness.
Key takeaway
Give your big ideas a name. It legitimises them by making them feel more memorable, persuasive and unique.
Apply it here
Brand messaging and taglines
Brand storytelling
Headlines and headers
Product or service launches
Sales pages
New feature announcements
Workshops and webinar content
email marketing and newsletters
Thought leadership content
Keynote speeches
Pitch decks
Deep content like white papers and reports
Optimise copy like this
Try & test these options -
Create a catchy name using concrete, specific words for an abstract concept or idea. eg if your coaching programme encourages creating magic at times of change, you could call it The Snowglobe Effect.
Use subheads to elaborate on the name, eg The Snowglobe Effect - a little disruption leads to magical changes.
Repeat the name consistently across channels and platforms to improve recognition, legitimacy and recall.
Strengthen calls to action using your name, eg Discover the power of The Snowglobe Effect.
Reinforce your name using visual branding.
I’m Sue Moore, B2B Copywriter and Psy-copy® Strategist. I fix words using copy psychology, so you can engage and persuade buyers human-to-human.
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