Now that's what I call Substack
5 recent posts that made me think, laugh and/or snort out my flat white
If you’ve just arrived at Ink Tank, hello!
I’m Sue, messaging strategist and copywriter.
My current twin interests are -
Copywriting psychology (AKA psy-copy® - I’ve trademarked it, so you bet I’m going to chuck it about) and
Marketing to midlife women.
I often write about how they interact. You can consult my free Knowledge Vault on marketing to midlife women here.
If you need help with your messaging project, or fancy a Knowledge Vault of your very own, just email Sue at inktank@substack.com
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5 recent posts that made me think, laugh and/or snort out my coffee
Why Dumb Ideas Capture Smart and Successful People by
I love to read anything about persuasive words, so this deep-dive into the peripheral route to belief was a thought-provoker. Rob Henderson is the author of Troubled: A Memoir of Family, Foster Care, and Social Class.
How Instagram creators are bringing their followers to Substack by
Completing the move from Instagram to Substack is on my work wishlist, so this was full of great tips. If you’re hoping to do the same, it looks like video could play a major role in your pivot.
Not another listicle of superfoods, but an excerpt from Alain de Botton's A Therapeutic Journey: Lessons from the School of Life, all about our inscrutable relationship with the passing of time.
Yep, that’s me. And maybe you? According to Anniki Sommerville, we’re discombobulated. Definitely worth a read.
The internet is very concerned about my knees by
“I have learned that, should I ever visit Tunbridge Wells or Telford or Taunton, I’m just as likely to get laid as lynched.” Sound advice from runner/writer Isabel Mohan - never read the comments.
So that’s a speedy post from me today. Let’s call it a swiftStack.
3 from me
When I’m chewing over copy in my longer posts, I mainly write about things like -
Skincare brands pretending on their homepage that they value women’s ageless grace, then asking in the product description if your neck is ageing faster than your face? Keep your potions, thanks.
How to write your About Page when you’re not a narcissist.
The language of hands in copy psychology.