Technology and the language of hands
Double-tap or swipe left?
I wrote a while ago about how marketers can use the language of hands in their messaging -
In these articles, I showed how hand language signifies emotion in copywriting - above board, seize the day, at your fingertips, get your fingers burnt.
But what happens when the language of hands changes, thanks to digital technology? What emotional connections do we make with these new-ish expressions -
swipe right = I approve
swipe left = no thanks
scroll = I’m interested …
pinch-to-zoom = let me get a closer look
double tap = I like it
shake to undo = aargh, make it stop
Technology is changing the metaphors we use to associate emotions with our bodies, especially our hands. VR and AR technology will bring new somatic language to copy. Hand gestures will change once this stuff goes mainstream and the tech becomes even more immersive.
Who’s this important for?
Tech brands obviously, and any business hoping to adopt immersive tech early-on. But also marketers of all stripes - designers, UX professionals, event marketers, copywriters.
What language will we use when hand-tracking tech means we don’t need physical, handheld controllers?
What kind of haptic feedback will get via our hands from tech devices like gloves?
How will our hands interact with things like virtual keyboards or virtual desktops?
And crucially for copywriting, how will we talk about all of this?
Something to think about? I’m keeping an eye on what’s coming next.
I’m Sue Moore, B2B Copywriter and Psy-copy® Strategist. I fix words using copy psychology, so you can engage and persuade buyers human-to-human.
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