From sigh-copy to psy-copy®: Urgency bias

Last chance, or is it?

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In each paid post, you get a one-line summary and takeaway for each tip, a list of where you could apply it, plus suggestions for how to optimise and test your copy using the tip.

Urgency bias

What is it?

People tend to feel anxious about time running out, leading them to prioritise decision-making.

Key takeaway

Creating a sense of urgency with limited time/availability can motivate faster buying decisions.

Apply it here

• Flash sales and promotions

• Limited time offers

• Limited edition products and services

• Landing and sales pages

• Event registration

• Product/service launches

Optimise copy like this

Try & test these ideas -

• Sounds obvious, but add some urgent language - now, urgent, last chance, limited, don’t dilly-dally, run don’t walk, look sharp, grab, hightail it, snap it up, step on it, double-quick.

• Add countdown timers to mark the end of a campaign.

• Highlight deadlines in bigger, bolder type.

• Highlight limited availability, eg live stock updates.

• Offer instant gratification or a quick win. Urgent opportunities should reward quick decision-making, to avoid buyers’ remorse.

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I’m Sue Moore, B2B Copywriter and Psy-copy® Strategist. I fix words using copy psychology, so you can engage and persuade buyers human-to-human.

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