Marketing & midlife women: a story in statistics
So about 11% of the population (Women) over 45 account for 50.3% of all consumer spending.
This is a lucrative demographic then.
It sure is, which is why it doesn't really make sense for marketers not to get up-to-speed on it! Thanks for commenting Irshad.
So about 11% of the population (Women) over 45 account for 50.3% of all consumer spending.
This is a lucrative demographic then.
It sure is, which is why it doesn't really make sense for marketers not to get up-to-speed on it! Thanks for commenting Irshad.