Sitemap - 2024 - Ink Tank by Sue Moore
Meet Siobhan Meaker & Claire Irving
Web Summit 2024: The Far Pavilion
Skim-readers V speed-readers: is your website missing the mark?
My midlife messaging manifesto
How (not) to do email marketing to midlife women
From sigh-copy to psy-copy®: Loss aversion
From sigh-copy to psy-copy®: Urgency bias
The only 4 reasons I open an email
I've unlocked some paid posts on Psy-copy®
From sigh-copy to psy-copy®: The Barnum Effect
Is messy messaging your peskiest marketing problem?
From sigh-copy to psy-copy®: confirmation bias
From sigh-copy to psy-copy®: choice overload
From sigh-copy to psy-copy®: authority bias
From sigh-copy to psy-copy®: The Pratfall Effect
From sigh-copy to psy-copy®: identity nouns
From sigh-copy to psy-copy®: naming ideas
From sigh-copy to psy-copy®: word order
From sigh-copy to psy-copy®: number anchors
From sigh-copy to psy-copy®: centre stage
Brand voice, secrets & bags of money (one for the swipe file)
Technology and the language of hands
Best in season: recommendations
VOC research reveals snuffling hamster
Copy clichés & recommendations
Hands signify trust & connection (in copy psychology)
Hands signify expertise (in copy psychology)